From Booking to Buying: Building the Next Commerce-Driven Booking Engine

May 1st, 2025, 10:00 am PT / Category: Interviews

How can hotels optimize their booking engine for maximum profit?

Ethan Wiseman is the Sr. Director of Product Management at Sabre Hospitality, where he drives product strategy across a wide range of offerings including the SynXis Booking Engine, Custom Booking Engine, SynXis Voice Agent, and more. His career spans corporate strategy and business operations team at Sabre Hospitality, consulting with Strategy&, airline operations at Qantas Airways, and military service as a Maritime Warfare Officer in the Royal Australian Navy – experiences that has shaped his leadership style.

With strengths in corporate strategy, design thinking, and continuous improvement, Ethan is passionate about innovation and driving impact. Outside of work, he enjoys cheering on the Dallas Mavericks, watching Formula 1, and exploring the world with his family through a love of culture, cuisine, and travel.

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