February 27th, 2025, 10:00 am PT / Category: Interviews
How can Causal AI help hotels optimize pricing and promotions?
In this episode of dojo.live, we welcome Nikhil Shah, Head of Data Science, and Josh Graham, Head of Market Development for North America at Cloudbeds, for a deep dive into how Causal AI is transforming hotel revenue strategies. Together, they demystify this next-gen technology, explaining how it differs from traditional machine learning and why it’s uniquely suited to tackle the dynamic complexity of hospitality pricing. From smarter, data-rich promotions to holistic revenue strategies that consider the full guest journey, Nikhil shares real-world examples of how Cloudbeds is delivering measurable results for hoteliers. Meanwhile, Josh explores the human side of innovation—how to overcome the barriers of adoption, build trust in AI-driven recommendations, and ultimately rewrite the rules of revenue marketing. If you’re curious about the future of total revenue management and how to make AI work for your property, this conversation is not to be missed.
About Nikhil Shah
Head of Data Science
Nikhil Shah is a mathematician, AI researcher, and entrepreneur who heads Data Science at Cloudbeds. He studied Mathematics at Cambridge and Computational Optimization for his doctorate at Imperial College, spinning out Hotel Cloud (hospitality tech for revenue management) and S-Cube (energy tech for optimizing high-stakes drilling decisions). He has numerous published papers and two granted U.S. patents through the successful commercialization of his algorithms.
About Josh Graham
Head of Market Development
After 10 years in hotel operations at branded and independent hotels in Washington, D.C., Josh Graham transitioned to technology at TravelClick. Over 13 years, he held a number of senior sales, marketing, and go-to-market roles, working with CRS, Business Intelligence, and e-commerce/digital marketing. In his final role, he served as Regional VP for their guest management/CRM product.
Following TravelClick’s acquisition by Amadeus in 2018, Josh joined Revenue Analytics in 2020 to help launch their RMS solution, N2Pricing. After roles at Salesforce in their Travel and Hospitality unit and FLYR for Hospitality, Josh found his home at Cloudbeds. As Head of Market Development for North America, he drives market awareness and introduces Cloudbeds to new hotelier segments.
