AI and Machine Learning for eCommerce

Scheduled for: May 9th, 2023, 10:00 am PT / Category: Interviews

How can direct-to-consumer (DTC) eCommerce retailers take advantage of AI and Machine Learning technologies to scale their businesses in 2023?

Summary of the video

Rakesh Yadav, the founder of Adaptive shared his background as an immigrant and his experience at Google, where he worked on several projects, including building an end-to-end machine learning platform for Google Ads. Rakesh discussed how AI and machine learning can benefit eCommerce retailers by personalizing user experiences, improving search and recommendations, and driving revenue. He explained that Adaptive offers intelligent products to help companies build their own customized eCommerce platforms. Rakesh also emphasized the importance of adaptability in the rapidly changing market and shared his advice for startup founders, such as focusing on people, having a process, and seeking continuous learning. The interview concluded with a discussion on the value of mentorship and mental safety in professional settings.


Aidaptive is powering the next generation of commerce with a new breed of enterprise-grade artificial intelligence, machine learning, and predictive analytics platform that’s accessible to any company size. Our eCommerce AI platform personalizes the buying experience across multiple channels driving revenue on autopilot.

The team today has more than 50+ years of combined machine learning experience and is funded by Dell Technologies Capital, SHAKTI, and more than a dozen veteran Silicon Valley technologists and business leaders.

Aidaptive was founded by Rakesh Yadav in 2021. Rakesh spent the last 14+ years at Google focused on founding and building the Machine Learning platforms powering Google Ads and Payments. Rakesh also worked on a number of other high profile projects at Google.

On the personal side, Rakesh is an avid painter and writer. He is also an investor and mentors and advises startups.

Rakesh holds a M.S. Computer Science from LSU, USA and B.E. Information Tech. Mumbai, India.