Creative Strategy: Why it is Essential for Business Today

Scheduled for: April 13th, 2016, 3:00 pm PT / Category: Interviews

In this age of information literally moving at the speed of light, anyone trying to communicate has to fight against an enormous giant: An incredible volume of information and content all competing at the same time for people’s attention. That's where Creative Strategy comes in.

Alex Rodriguez helps successful companies through high-end digital campaigns that transform their brand, raise their visibility, and attract more business. His campaigns typically achieve a 400% – 1,200% ROI. He is the author of the best-selling book Digital BACON: Make Your Online Presence Irresistibly Attractive.

Alex specializes in high-end content development, and launches for brands, products, events, and ideas. Throughout almost two decades of professional experience, he has created successful online experiences for brands such as Disney, SeaWorld, Busch Gardens, Herschend Family Entertainment, HSN, InBev and others, which have generated millions of dollars in sales in record periods of time.

He has also received distinct awards in Web and Advertising, and even picked up a few awards for “Best Use of Social Media.”​



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