April 2nd, 2025, 10:00 am PT / Category: Interviews
How can hospitality businesses bridge the 'Aspiration-Reality Gap' to unlock Revenue per Available Guest (RevPAG) and drive profitability beyond room revenue?
In this episode of dojo.live, we sit down with Terrie O’Hanlon, Chief Marketing Officer at Agilysys, to explore a powerful shift in hospitality revenue strategy: from room-centric metrics to guest-centric performance. Drawing from decades of experience driving tech adoption across the industry, Terrie challenges the long-standing reliance on RevPAR and makes the case for Revenue per Available Guest (RevPAG) as a more holistic and profitable approach. She dives into how hotels can unlock new revenue streams through smarter personalization, upselling, and experience enablement—powered by a modern PMS. From real-world success stories to the role of AI in revenue optimization, Terrie breaks down what’s holding hotels back, what’s driving transformation forward, and how leaders can bridge the “Aspiration-Reality Gap” to future-proof their business and put the guest truly at the center.
About Terrie O’Hanlon
Terrie O’Hanlon serves as Chief Marketing Officer and is responsible for strategies and programs to support global revenue growth, brand awareness and market leadership for Agilysys. Terrie is a technology marketing veteran having served as Chief Marketing Officer for publicly traded, venture backed and privately held companies in both established and emerging markets across a variety of sectors including enterprise SaaS applications, supply chain, financial ecommerce, retail, healthcare, payments, business intelligence and cybersecurity.
