Beyond the Booth: GBTA 2024 with Fox World Travel’s Sam Hilgendorf

July 23rd, 2024, 1:40 pm PT / Category: GBTA 2024, Interviews

In this "Behind the Booth at GBTA 2024" segment, IT expert Sam Hilgendorf, CIO at Fox World Travel, discusses:

  • The importance of customization and addressing unique business requirements in the TMC space and how the smart use of data management, cloud collaboration, point of sales migration, NDC, and AI are making it possible.
  • Tips for getting all team members comfortable with and excited about AI utilization.
  • How getting in front of customers and peers with honesty and vulnerability are crucial to leadership and business success, because “so much of the art of the possible is not having answers.”

Sam Hilgendorf has been the CIO at Fox World Travel since 2018, overseeing their technology portfolio, including IT, business intelligence, product development, and project management. Under his leadership, Fox has introduced a state-of-the-art customer contact center, an enterprise data management platform, and an innovative cloud collaboration suite, earning multiple Magellan awards and recognition as a Distinguished Partner for SAP Concur.

Sam has contributed to industry thought leadership on blockchain, AI, and other tech topics and was recently named Wisconsin’s CIO of the Year. Passionate about leveraging technology to drive positive change, Sam focuses on enhancing customer experiences and team performance.

Married for 20 years with a pre-teen daughter, Sam and his family enjoy hobbies like Dungeons and Dragons, comic books, Renaissance fairs, and other nerdy activities, which bring them joy and excitement.

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