March 26th, 2025, 10:00 am PT / Category: Interviews
Is the all-in-one vs. hub-and-spoke debate holding hospitality back? Exploring a new way forward for PMS technology.
In this episode of dojo.live, we sit down once again with Josh Graham, Head of Marketing Development for North America at Cloudbeds, to challenge long-held assumptions about property management systems in hospitality. Rather than choosing between an all-in-one PMS and a hub-and-spoke model, Josh introduces a compelling “third way”—a flexible, unified approach designed to reduce complexity while maximizing scalability and performance. He walks us through the evolution of PMS architecture, exposes the hidden trade-offs of today’s platform choices, and shares what hoteliers should really be prioritizing when modernizing their tech stack. From integration pitfalls to success stories, this conversation offers a fresh perspective on what’s possible when we stop forcing hotels to fit outdated models—and instead build tools that fit how hospitality actually works.
About Josh Graham
After 10 years in hotel operations at branded and independent hotels in Washington, D.C., Josh Graham transitioned to technology at TravelClick. Over 13 years, he held a number of senior sales, marketing, and go-to-market roles, working with CRS, Business Intelligence, and e-commerce/digital marketing. In his final role, he served as Regional VP for their guest management/CRM product.
Following TravelClick’s acquisition by Amadeus in 2018, Josh joined Revenue Analytics in 2020 to help launch their RMS solution, N2Pricing. After roles at Salesforce in their Travel and Hospitality unit and FLYR for Hospitality, Josh found his home at Cloudbeds. As Head of Market Development for North America, he drives market awareness and introduces Cloudbeds to new hotelier segments.
