Creating Relevant Contextual Experience to Drive Digital Customer Engagement

Scheduled for: November 4th, 2020, 10:00 am PT / Category: Interviews

How brands create experiences for customers that builds trust, is relevant and drives loyalty in a digital world.

Paula Tompkins is a strategic visionary with a deep understanding of the application of marketing enabled by technology. Her long and illustrious career has established her as a leader in digital marketing, as well as in sales and service in omnichannel environments that include brick and mortar, online, mobile and call centers. She is a recognized authority on leveraging digital technologies to acquire, cross-sell and retain customers.

In her role as CEO of ChannelNet, Tompkins continues to innovate and is early to spot and solve for growing trends in digitalization and personalization. This led to the invention of OneClick Loyalty and OneClick Financial – both comprehensive SaaS platforms to help automotive dealerships, retail banks and credit unions digitally interact with their customers in a meaningful and memorable way.

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