Customer-Centric Tech Support

January 20th, 2021, 12:00 pm PT / Category: Interviews

Why leading with empathy, prioritizing relationships, and building a culture of ownership means delivering over-the-top customer service experiences for software company founders.

Jim Coleman is Co-Founder of xFusion. Prior to xFusion, Jim was previously a SaaS operations manager at a private equity firm, LTV SaaS Growth Fund. He oversaw operations and high-level growth initiatives across a portfolio of SaaS holdings. He vetted potential SaaS acquisitions, led due diligence, and the post-acquisition handover processes of multiple SaaS assets. Jim’s also a SaaS business owner and knows the SaaS world very well. He loves helping owners and operators improve their game. Outside of work, he’s passionate about adoption and raising foster children and his dream is to maximize his impact on developing countries.


David Tran is Co-Founder of Fusion. Prior to xFusion, David studied Computer Science at UC Berkeley. He was fascinated by the potential of both how broad and how deep one can go in the understanding the digital world. He then went on to become a software engineer at Uber & Salesforce. In those companies, he spent time on internal tools, growth hacking, mobile apps, optimizing dispatch, and anti-fraud backend development. On the side, he manages a set of SaaS apps, and took what he & Jim learned there to build the foundations of xFusion. Outside of work, he loves learning about entrepreneurship, psychology, investing, and personal development. His life goal is to inspire people to live abundant lives by creating free & high-quality content on the topics of personal & financial development.

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