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The fundamentals of sales are equally important in a product-led go to market strategy – it’s all about engaging the right people, at the right time, with relevant information.
Elizabeth Cain is the VP of Go-to-Market at OpenView where she leads market insights, recruiting and sales and marketing strategy as part of the firm’s Expansion Platform. The GTM practice focuses on helping portfolio companies acquire and retain the right customers and talent.
Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management and smarketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of product, sales, business and industry training, and campaign execution across these teams.