July 18th, 2024, 10:00 am PT / Category: Interviews
Why should the Travel & Hospitality industry shift from traditional KPIs, like rooms booked, to total revenue, driven by personalized experiences and innovative technologies?
In this dojo.live episode, hospitality expert Tatiana Vanvelzor discusses:
- The evolving nature of travel, shifting from the focus on destinations (“where”) to the emphasis on experiences (“what”) and what drives this change.
- The role of Sabre’s Retail Studio and the need to shift traditional KPIs (like rooms booked) to total revenue.
- How the analogy of Starbucks’ 83,000 possible drink combinations illustrates how destinations offer new experiences every visit, and the need for hotels to offer personalized experiences like Spotify and Netflix do.
- The current pivotal moment in travel technology, drawing from her own experiences of shifting from telephone, email, and fax to OTAs and CRS, and now moving towards the Retail Management System.
Tatiana Vanvelzor
Tatiana Vanvelzor is an MBA graduate leading the charge as the Head of Global Sales for Retail Studio at Sabre Hospitality. Her passion for travel and technology has been the compass guiding her 25-year journey through the dynamic landscapes of Hospitality and Distribution.
As an industry maven, she empowers hoteliers to navigate the currents of innovation, trends, and swift advancements in travel technology, ensuring they stay ahead of the curve. Her approach is results-focused, with a penchant for organization and strategic planning.
For Tatiana, leadership is about passion and presence. She is a fierce advocate for diversity and teamwork, setting the pace and inspiring others by her own actions. When she is not traveling, she finds joy in the company of friends and family, always plotting the next grand adventure and hanging out at the beach as much as she can.
