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AI and Machine learning, when applied to marketing and advertising, have the power to scale experimentation and execution of campaigns at a level not possible by human operators.
Gil Allouche is a tech entrepreneur and the CEO of Metadata.io. A software engineer turned data-driven growth marketer, Allouche founded Metadata.io to make demand generation easy for non-technical B2B marketers.
He credits his engineering background to his success in leveraging AI and machine learning for marketing intelligence and execution that drives results at an unimaginable scale. He also currently serves as an advisor for Ocean Protocol and Cushion.AI.
Prior to Metadata, Allouche served in senior marketing positions at Qubole and Karmasphere (FICO) where he focused on strategy, demand generation, product management and marketing. Allouche is a noted industry thought leader and most recently spoke at the MarTech conference. He has an MBA with a focus on entrepreneurship from F.W. Olin Graduate School of Business.