July 26th, 2022, 12:00 pm PT / Category: Interviews
How have changes in B2B marketing made Marketing Operation Systems a necessary build?
Gil Allouche is the co-founder and CEO of Metadata Inc., a marketing software startup in San Francisco, CA that employs artificial intelligence and machine learning to make demand generation more predictable and scalable. Gil founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil’s experiences hacking various marketing and CRM systems to get the solutions he needed.
Prior to founding Metadata, Gil was VP of Marketing at Qubole, a Big Data SaaS startup in Mountain View, CA. Gil has also held senior marketing and product management positions at TIBCO Software, Karmasphere, and 1Yell.
