March 5th, 2025, 10:00 am PT / Category: Interviews
How can analyzing data at different levels - comp set, country, or class - help revenue managers uncover the full story behind hotel numbers and drive collaboration across departments?
In this episode of dojo.live, we’re joined by Claudia Alvarado, Senior Analytics Manager at STR, to explore how hotel benchmarking can go far beyond topline metrics like RevPAR. Claudia breaks down the power of data storytelling—how looking at performance through the right lens, from comp sets to global trends, can unlock smarter decision-making across departments. She also discusses the growing role of AI in revenue strategy, how to avoid common benchmarking missteps, and why benchmarking isn’t just for revenue managers. With insights on emerging trends in hotel performance and practical advice for driving bottom-line impact, this conversation offers a fresh perspective on the future of data-driven hospitality.
About Claudia Alvarado
Claudia Alvarado is a leading data analytics expert in the hospitality industry, with nearly a decade of experience driving business growth through data-driven insights at STR. As a Senior Analytics Manager for the Financial Performance team, Claudia leverages her expertise in statistical analysis, data visualization and forecasting to inform strategic decisions. A frequent speaker at industry conferences and university lectures, Claudia is also a prolific researcher and author with numerous research projects and publications to her name.
