May 24th, 2022, 10:00 am PT / Category: Interviews
How do marketers leverage CTV to drive digital-like business outcomes (website traffic, sales, ROI)?
Jason Fairchild is the co-founder and CEO of tvScientific, a ConnectedTV (CTV) advertising and attribution platform. An Idealab company, tvScientific is the first performance platform for CTV, offering a self-managed solution that combines direct media buying with comprehensive measurement and attribution, making it easy for businesses of all sizes to buy CTV inventory and deliver outcomes that are as measurable as digital ads.
Jason is a recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology.
Most recently, Jason served as co-founder and CRO at OpenX, where he built and managed business development and sales, under his leadership the company’s annual revenue grew to $700M+/year. During his tenure at OpenX, Jason and team introduced several industry-changing technologies, including the first programmatic ad exchange for digital media, the first programmatic ad exchange for mobile advertising (via a partnership with Samsung), and the invention/development of Header Bidding technology, which has become a standard ad infrastructure for programmatic digital media across all formats–display, mobile, video and OTT/CTV.
Prior to OpenX, Jason was an early executive of GoTo.com/Overture (acquired by Yahoo), where he was responsible for the development of the “paid layer”search product that unlocked the company’s syndication business model and attracted large partners like MSN, AOL and Yahoo. Jason ran global BD at GoTo.com/Overture until the Yahoo acquisition and then ran global BD for pioneering behavioral tech platform company, Claria. Jason was also an early exec at EarthLink Network.
