March 4th, 2025, 10:00 am PT / Category: Interviews
From late check-outs to daytime cabanas - how can hotels turn every touchpoint into a revenue opportunity?
In this episode of dojo.live, we sit down with Matt Benn, Retailing & Hospitality Solutions at Sabre Hospitality, to explore how hotels can move beyond the traditional focus on room revenue and unlock the full potential of total profitability. Matt shares why the future of hospitality retailing lies in selling experiences—not just stays—and how hotels can monetize everything from spa packages and restaurant reservations to gift cards and standalone offers for local guests. Drawing inspiration from retail and shared economy models, he highlights creative strategies for maximizing revenue per square foot and turning overlooked assets into long-term profit drivers. Matt also tackles the operational and tech challenges that come with this shift, offering actionable steps for hoteliers who want to get started today. If you’re ready to think beyond rooms and reimagine what revenue really means, this episode is a must-watch.
About Matt Benn
Matt Benn is a seasoned expert in digital marketing and hospitality retailing, with a strong background in media and advertising. He has helped numerous hotels optimize their digital strategies to attract more guests, increase conversions, and drive direct bookings. His expertise now centers on innovative retailing approaches that enhance the booking journey, creating seamless experiences that maximize revenue and guest engagement.
