December 8th, 2020, 1:00 pm PT / Category: Interviews
How PropTech is changing the game for commercial real estate during COVID-19 and into the future.
Suellen McFarling is the Chief Operating Officer at Leonardo247, the leader in remote monitoring of onsite multifamily operations. With more than 20 years in the proptech sector, McFarling has helped entrepreneurs in the real estate technology industry to build and grow profitable businesses. She is a pioneer in the industry, introducing new technology solutions to multifamily owners, operators and investors, and she has built strong strategic partnerships for Leonardo247 to excel quickly. McFarling is a thought leader who provides the company’s customers with unique advantages to achieve their business goals.
Prior to her role at Leonardo247, McFarling delivered innovative solutions to multifamily owners, operators and investors that have become standard industry best practices, including automated credit and criminal background checks for new residents, lead management and social media technologies. With her consultative approach and leadership skills, McFarling has built and nurtured meaningful strategic partnerships throughout the multifamily industry.
Since McFarling joined Leonardo247 in 2015, the company has grown more than 100% year over year and is on pace to exceed 4,000 properties installed on the platform by the end of 2020. The Leonardo247 SaaS solution automates workflows, maintenance schedules, inspections, work orders, communications, policies, procedures and best practices in apartment operations on any device. Operators use Leonardo to remotely manage the day-to-day activities onsite and create one centralized source of proactive guidance, consistent communication, and task transparency, so that property operations teams can maximize investor value.
