February 18th, 2025, 10:00 am PT / Category: Interviews
How is RMS innovation redefining guest experiences, ancillary revenue, and AI-driven decision-making?
In this episode of dojo.live, we’re joined by Olga Tolle, Director of Global Alliances at IDeaS, to unpack the five key predictions reshaping hospitality revenue strategy in 2025. Drawing from recent research and global industry insights, Olga reveals how shifting guest demographics, experiential travel, and a growing focus on ancillary revenue are forcing hotels to rethink traditional metrics and move toward total revenue optimization. From building smarter, more connected ecosystems to embracing AI with the right balance of automation and human control, this conversation offers a roadmap for navigating today’s fast-changing market. Whether you’re just starting your revenue transformation journey or looking to scale smarter, Olga shares practical steps every hotelier can take to future-proof their strategy—one phase at a time.
About Olga Tolle-Rodrigues
Olga Tolle-Rodrigues leads global partnership development for IDeaS. She has a track record of serving organizations and deploying technologies and initiatives internationally through global alliances and channels. She is passionate about delivering business growth through a superior customer and partner experience and adoption as well as financial management and analysis that supports decision-making in fast-paced and innovative environments.
Listen to the Podcast
Additional Resources
Download IDeaS’s “5 Predictions That Will Shape Hospitality in 2025” white paper here.
