Revolutionizing Group Travel: Inside Groups360’s Vision for the Future

October 3rd, 2024, 10:00 am PT / Category: Interviews

How is technology simplifying group travel and event planning while driving better results for both organizers and suppliers?

With a highly successful career in the hospitality industry that spans over two decades, Tim Flors has served as Senior Vice President and Chief Customer Officer for Groups360 for over 10 years, since it was founded in 2014. In this critical leadership role, he is responsible for overseeing all sales and customer-facing operations for the company, including its proprietary GroupSync online marketplace that empowers both planners and hoteliers to make more precise decisions and reduce inefficiencies in group transactions. Designed to simplify and transform the way meetings are booked, the solution uses proprietary matching algorithms to save meeting planners time and money in sourcing hotel venues for group events.

Before joining Groups360, Flors served as a Global Account Executive at Marriott International. Prior to that, he spent over seven years with Gaylord Hotels, most recently as Director of National Sales.

During his tenure there, he held several sales leadership positions at Gaylord Palms Resort and Convention Center near Orlando, including Executive Sales Manager and later National Sales Manager. Previous roles included Sales Manager at Radisson Hotel Opryland and Regional Sales Director for Baymont Inn & Suites, when he began his career.

Flors holds a degree in Hospitality Management from the University of Florida, as well as dual MBAs from Cornell University and Queens University.

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