April 24th, 2025, 10:00 am PT / Category: Interviews
The direct booking equation: How do personalization and loyalty combine to maximize hotel profitability?
In this episode of dojo.live, we sit down with Phelim Pekaar, Founder and CEO of P3 Hotel Software, to explore a modern blueprint for driving direct bookings through smarter loyalty and personalization strategies. Phelim unpacks the three pillars of loyalty—Brand Loyalty, Loyalty Now, and Points & Rewards—and shares why smaller hotel groups can still win big without mimicking the major chains. From post-COVID shifts in guest behavior to the untapped potential of upselling, this conversation dives into how hotels can transform their digital storefronts, reduce OTA dependence, and build lasting guest relationships. With real-world success stories and practical advice, Phelim outlines what every hotelier can do right now to turn their booking engine into a conversion engine.
About Phelim Pekaar
Phelim Pekaar is the founder and CEO of P3 Hotel Software, a leading provider of online booking engines and guest-facing technology solutions for the hospitality industry. Since founding P3 in 2000, Phelim has grown the company into a global enterprise employing over 40 people and serving hotels worldwide. With extensive experience in software development and project management, he brings a hands-on leadership approach focused on innovation and delivering high-end solutions.
Under his guidance, P3 has built its reputation on providing value for money while helping clients maximize their online revenues through strong, lasting partnerships. His passion for continuous learning and innovation drives the company’s ongoing success in the digital hospitality space.
