Turning Creativity Into Marketing Fuel

Scheduled for: August 25th, 2022, 12:00 pm PT / Category: Interviews

Those who get creative, authentic, and engaging will be rewarded. But, what about the ROI on that creativity? In this show, learn to maximize your return on creativity by starting with core creative content, breaking it into smaller pieces, and amplifying it.

Lindsay Tjepkema is CEO and co-founder at Casted, the world’s first Amplified Marketing Platform. After 15 years as a B2B marketer, Lindsay took the leap to become a first-time founder and CEO. Since their start in 2019, Lindsay and the Casted crew created not only a product, but a category that would lead a marketing movement, securing nearly $10 million in funding and 3x growth in 2021.

That category, Amplified Marketing, and the Casted platform empower marketers to pursue creativity and connection while quantifying and maximizing business impact. With a wealth of hands-on experience and proven success, Lindsay has been honored on “40 Under Forty” lists in two states, and is part of the Forbes Business Council and the Entrepreneur Leadership Network where she shares her experience on being a woman in tech leadership and a female founder.

Her goal at Casted is to be the leader of the company where she truly wants to work, supporting a culture of authenticity, diversity, inclusion, and psychological safety, while chasing a bold vision to fix what’s wrong with the traditional content marketing model. When Lindsay’s not at the helm of Casted, she’s probably with her husband and three young boys (including twins) snuggled up watching Marvel movies at their home near Indianapolis.

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