Podcast: Alternative Business Models in Today’s Creator Economy

September 22nd, 2021 / Published in: Podcasts

Using technology to unlock value for creators in the music industry.

Ade Adeyemo spent the first part of his career in the financial services industry where he worked at JPMorgan for 6 years taking up roles within the securities based lending business and more recently in private wealth management. His interest in the music industry predates his professional career. In the early days of the ipod and mp3 players Ade used to curate playlists for himself and for friends.

After completing his Masters in Entrepreneurship from the Foster School of Business at University of Washington, Ade decided to merge his professional experience in finance with his interest in the music industry to build Joko – a video streaming platform where recording artists can tell their stories and realize a profit. Joko uses a technology-enabled marketplace to give users access to exclusive docuseries, and provide artists an alternative source of revenue. It is a technology-driven media company with an ode to the past and a keen eye on the future.