Tag: marketing

How Customer Data Platforms Are the Next Marketing and Customer Experience Competitive Advantage

Stuart Greif, the then Practice Lead for Travel & Hospitality at Amperity, discusses the disruptive nature of customer data platforms (CDPs) and their impact on marketing and customer experience, particularly in the travel and hospitality industries. What is a Customer Data Platform? A customer data platform is a collection of software which creates a unified Read More…

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