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How can companies use AI to understand their customers more deeply and prioritize their product roadmap with confidence?
Summary of the video
Pierce Healy, the CEO and co-founder of Zelta, discusses the importance of AI and customer understanding in SaaS product development. He explains that Zelta aims to provide a platform for housing qualitative feedback from customers, which is often not well-structured in current software product teams. They use AI to automatically categorize and understand this qualitative data. By analyzing customer data, companies can better understand their needs and prioritize product development. Zelta utilizes AI and natural language processing to handle the nuances of language and context in customer interactions. The company records and analyzes various data sources, such as sales calls and customer success calls, to gain insights. They help companies track customer feedback, plan and build features based on customer needs, and evaluate the effectiveness of their product decisions. Zelta’s goal is to bring structure and efficiency to the process of understanding customers and developing products.
Pierce Healy is the CEO and Co-Founder of Zelta AI, a GPT-4 powered software solution which gives SaaS product teams actionable customer insights derived from sales call transcripts, support chats and survey data.
Pierce was formerly a customer strategy consultant with McKinsey & Deloitte.