August 9th, 2023, 10:00 am PT / Category: Interviews
How does the metaverse redefine brand realities and drive customer engagement by providing immersive and interactive platforms that transcend conventional marketing methods?
Summary of the video
Yonatan Raz-Fridman, the co-founder and CEO of Super Social, explores the Digital Renaissance and its intersection with the metaverse. The conversation highlights the evolving landscape of digital experiences and their relevance today. Raz-Fridman discusses the genesis of Super Social, born from a decade of technology-driven creativity and expression. The emergence of technologies like virtual worlds and mobile phones, particularly among the younger generation, intrigued him. The COVID-19 pandemic further accelerated the shift towards a 3D internet space.
He emphasizes the metaverse’s impact on human behavior, specifically the generation born after 2000, who seamlessly integrate technology into their lives. Platforms like Roblox and Fortnite, initially gaming-focused, are becoming immersive social spaces where young people connect, create, and play. Brands are recognizing this shift and aiming to foster engagement within these platforms. Raz-Fridman cites successful collaborations with brands like NARS Cosmetics, highlighting the importance of creating immersive experiences that resonate with this new generation’s natural inclinations.
The metaverse’s transformative potential is examined through the lens of accessibility and inclusivity. Raz-Fridman points out that while the metaverse is still in its infancy, it serves as an equalizer, offering experiences that might be unattainable in physical reality. Brands of all sizes are exploring this space, and innovation is likely to come from unexpected sources. As the metaverse continues to evolve, Raz-Fridman emphasizes the importance of proactive exploration, experimentation, and collaboration with partners who understand the intricacies of this burgeoning digital landscape.
Bio
Yonatan Raz-Fridman is a visionary entrepreneur, technology executive, and the co-founder and CEO of Supersocial, a leading metaverse company that builds and operates cutting-edge virtual worlds for top-tier global brands and turns them into prosperous businesses. Supersocial has garnered significant recognition and support, backed by industry-leading investors who believe in Yon’s vision.
Yon’s entrepreneurial acumen in navigating emerging technologies are evident in his strategic decisions and forward-thinking approach at Supersocial. Through his leadership, he has assembled a team of experts with diverse talents, including deep Roblox knowledge and extensive experience in consumer brands and storytelling. By seamlessly blending their skills, Yon and his team create cutting-edge virtual worlds that resonate with metaverse communities and is revolutionizing the way we engage with brands.
Yon is also the creator and host of Into The Metaverse podcast and newsletter, sitting at the intersection of technology, business and society and serves a vast audience of retail investors, professional investors, C-level operators of major corporations and startups, government decision makers and curious professionals.
