Tech and Its Effects on the Real Estate Industry

Scheduled for: September 29th, 2021, 10:00 am PT / Category: Interviews

Knowing ways to adapt and survive in the Real Estate industry

Thad Wong is the co-founder and co-CEO of @properties, the nation’s 10th largest brokerage firm by sales volume (REALTrends 500). @properties and its affiliated companies have over 3,500 agents in nine states, as well as annual closed sales volume of over $12 billion.

Wong and @properties‘ co-founder, Mike Golden, met in the mid-1990s at a small brokerage firm in downtown Chicago. They teamed up to sell new-construction and condominium-conversion developments, and quickly became two of the city’s top producing agents.

In 2000, recognizing a need among fellow agents for more services and support, they established @properties. The idea for the name came to Wong as he rode a department store escalator past a Christmas tree adorned with ornaments bearing the “@” symbol.

From the beginning, Wong and Golden placed a heavy emphasis on culture, marketing and innovation, and in less than 10 years, @properties grew into the #1 residential brokerage firm in Chicago by sales volume. Over the past decade, the firm has expanded throughout the metro area and into Northwest Indiana, Southwest Michigan and Wisconsin. Today, @properties is the largest residential brokerage firm in Illinois.

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