July 13th, 2016, 7:50 pm PT / Category: Interviews
The critical elements of the process of engaging customers in Enthusiast Markets on mobile that involve identifying the target market, defining key metrics of success, outlining how mobile will deliver a return on investment and compliment existing operations.
Rohit Pursram is a seasoned digital media executive, entrepreneur, investor and advisor. He has a track record of success across digital in strategy, operations, finance and product management that dates back to 1998, when he was part of the founding team at Time Warner Digital Media.
