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Marketing to the average can cause you to miss your target entirely. Learn more about how marketers can embrace data-driven marketing to better engage travel consumers.
Stephen Taylor, Senior Vice President at Sojern, is a Brit living in San Francisco — from where he oversees the global sales, operations, product, partnerships and marketing for the core Sojern business. Throughout his career, Stephen has been a pioneer of data-driven marketing and is passionate about building global businesses. Most recently, Stephen served as the CEO of Qype, acquired by Yelp.
Prior to that, he led Yahoo!’s European consumer business and was EMEA Managing Director for Overture. Early in his career, Stephen was one of the first employees at Air Miles (acquired by British Airways). Stephen graduated with honors from the University of Birmingham and is a non-executive director of several other internet and mobile businesses.