Designing for the Predictably Irrational User

Scheduled for: August 23rd, 2017, 11:37 am PT / Category: Interviews

A renaissance in Behavioral Science is revealing how wrong our intuition about human behavior really is. Learn how to apply science and data to join the new leap forward in design.

Robin Kriegletein has a 25 year obsession for applying behavioral science and design to improve human behavior at scale. He consults many of the world’s largest brands via Live Neuron Labs, the behavioral consulting firm he founded.

He is a researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He is also an officer in the International Action Design Network and founded the 1500 strong Austin Chapter. He founded the Design Group at Leapfrog Educational Toys and founded the first Gamified Goal-achievement Social Network.



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