Stuart Greif, the then Practice Lead for Travel & Hospitality at Amperity, discusses the disruptive nature of customer data platforms (CDPs) and their impact on marketing and customer experience, particularly in the travel and hospitality industries.
What is a Customer Data Platform?
A customer data platform is a collection of software which creates a unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This single, coherent, complete view of each customer is then made available to other marketing systems. In short, CDPs enable companies to unify and take action on their customer data, leading to personalized and more effective marketing strategies and, ultimately, drive revenue growth.
How Is Amperity Different Than Other CDPs?
Amperity, a CDP backed by major investors like Facebook, Amazon, and Salesforce, differentiates itself by offering a unique approach to customer data unification. Unlike traditional legacy systems, Amperity’s platform allows for the extraction and transformation of raw data at incredible speed, using machine learning to clean and organize the data in a scalable manner. The platform provides direct access to marketers and analysts, eliminating the need for time-consuming data retrieval processes.
Why a CDP Is a Great Tool for Travel and Hospitality
While Amperity’s platform is designed to benefit a wide variety of industries, it is particularly beneficial for the travel and hospitality industries. Companies such as airlines, hotels, rental car companies, and cruise lines, can greatly benefit from the ability to unify and analyze customer data at scale.
By leveraging their data more effectively, travel and hospitality companies can:
- Personalize their marketing efforts,
- Reduce customer acquisition costs,
- Increase conversion rates,
- Enhance the overall customer experience, and therefore,
- Improve customer retention and loyalty.
Why Have a Customer-Centric Culture?
One important cultural aspect of Amperity is the company’s customer-centric approach and its team’s passion for helping clients succeed. The Amperity platform not only empowers marketers and analysts but also enables better engagement with end users, resulting in a tighter connection and improved customer satisfaction. As with any business, the need to expand the client base is crucial. Amperity’s focus on customer satisfaction combined with their commitment to continuously bring disruptive value to clients by enabling them to go beyond legacy constraints and realize the full potential of their customer data, is how they plan to grow.
Amperity, CDPs, and Travel & Hospitality at a Glance
- Amperity, a customer data platform (CDP), focuses on solving the problem of unified customer data, enabling companies to personalize and improve customer experiences.
- The Amperity platform extracts and organizes raw data from multiple sources at an extremely fast pace using machine learning and provides marketers and analysts direct access to the combined data.
- Using a CDP provides significant results for travel and hospitality clients. Results include lower acquisition costs, improved conversion rates, and increased revenue.